Toyota Canada Partners with Canadian Red Cross to Strengthen Domestic Response Capacity Through Time to Act
Toyota Canada Partners with Canadian Red Cross to Strengthen Domestic Response Capacity Through Time to Act
Posted on October 6, 2025
Toyota Canada announced a new partnership with the Canadian Red Cross, contributing $100,000 to support Time to Act, a campaign designed to strengthen the organization’s capacity for disaster preparedness, response and recovery.
Building on its longstanding support of Canadian Red Cross emergency appeals, Toyota’s contribution to the Time to Act campaign will help ensure communities are supported before, during and after disasters.
With extreme weather events and health emergencies increasing in frequency and intensity across the country, Time to Act provides the resources needed to ensure the Canadian Red Cross is ready to meet current and future community needs. The campaign invests in readiness, response and resilience – from training volunteers, pre-positioning supplies and deploying mobile clinics, to supporting long-term community recovery.
“Through this contribution, Toyota Canada is reinforcing our commitment to being there when Canadians need us most,” said Leslie Miller, COO and CFO, Toyota Canada. “We’re proud to deepen our work with the Canadian Red Cross, ensuring support not only in times of disaster, but in preparing communities for the challenges ahead.”
“We are grateful to Toyota Canada for its generous support that will help people impacted by emergencies,” said Amy Avis, Chief of Operations at the Canadian Red Cross. “We are seeing a rise in the number and complexity of events across the country, and the Canadian Red Cross is committed to helping people prepare for, respond to and recovery from adverse events.”
The Canadian Red Cross is part of the largest humanitarian network in the world and helps people and communities in Canada and around the world in times of need, including supporting them in strengthening their resilience.
To learn more about Time to Act, click here.
To learn more about the Canadian Red Cross, please visit redcross.ca